Sales and Marketing excellence with a focus on market share growth is the key to Kolter Hospitality’s successful track record. Each sales team utilizes SMART goals and innovative marketing action plans for strategic growth and accountability. Our hotels achieve strong RevPAR market share growth by using a measured approach to drive revenues in specific market segments that fuel RevPAR at each hotel. We focus on being the market leader by ensuring we are our ‘local market experts’ – owning the business in our own backyards. By doing so, we ensure Kolter Hospitality hotels remain in the forefront of their competitive sets while continually growing market share via all booking channels.